In an effort to countermeasure inefficiencies associated with customer relationship management, Affiniti delivers a fully fledged banking industry specific customer relationship management solution driven on modular architecture and strictly aligned towards business objectives of client organization. Solution encapsulates Process Simplification and Standardization to deliver a user friendly, yet powerful platform with industry leading technologies and best practices. Open and layered architecture of AFFINITI have made the solution easy to maintain and scalable to cater future solution expansions.